TY  - BOOK
AU  - Saxena,Arun
AU  - Banerji,Diptiman
AU  - Sangroya,Deepak
TI  - How does star rating influence consumers' willingness to pay a premium? The roles of brand image, consumer involvement, and review volume
PY  - 2024///
CY  - Sonipat
PB  - O.P. Jindal Global University, Jindal Global Business School
KW  - Consumer
KW  - Brand image
ER  -