TY  - BOOK
AU  - Kapferer, Jean-Noel,  
TI  - The new strategic brand management : : advanced insights and strategic thinking 
SN  - 9780749465155
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Brand name products--Management
N2  - "Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."--
ER  -