TY  - BOOK
AU  - Enrico,Roger
TI  - The other guy blinked: how Pepsi won the cola wars 
SN  - 9780553266320
PY  - 1986///
CY  - Toronto
PB  - Bantam Books
KW  - Pepsi-Cola Company
KW  - Soft drink industry - United States
ER  -