TY  - BOOK
AU  - Hill, Charles W. L., 
TI  - International business : : competing in the global marketplace / 
SN  - 9789355324771
PY  - 2023///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Competition, International
KW  - International business enterprises
N2  - "This popular textbook on International Business is comprehensive and descriptive in nature. It captures latest events, statistics, examples, and includes new insights from latest research and covers relevant topics. The rich pedagogy used in the text contains opening and closing cases, and managerial boxes which specifically focus on managerial implications of the topics. It also provides 20 integrated cases as a learning vehicle across multiple chapters. The book is authored keeping focus on the topics, issues, and events relevant for management and business administration and allied disciplines. The usage of detailed and explanatory approach will help every management enthusiast to comprehend complex topics of this subject."--
ER  -