TY  - BOOK
AU  - Blakeman, Robyn, 
TI  - Integrated marketing communication : : creative strategy from idea to implementation 
SN  - 9781538176337
PY  - 2024///
CY  - Maryland
PB  - Rowman & Littlefield, 
KW  - Communication in marketing
N2  - "This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities."--
ER  -