TY - BOOK AU - Morales,Emilio AU - Scarpaci,Joseph L TI - Marketing without advertising : brand preference and consumer choice in Cuba T2 - Routledge advances in management and business studies SN - 9780415896986 AV - HF5415.12.C8 M67 2012 U1 - 658.8343 22 PY - 2012/// CY - London PB - Routledge KW - Marketing KW - Cuba KW - Consumers' preferences KW - Brand choice N1 - Includes bibliographical references and index; Advertising without marketing : brand preference and consumer choice in -- Cuba -- A history of Cuban retailing, 1902-2011 -- Cuban consumers and brand awareness -- Iconic brand potential among leading Cuban products -- Franchising as a brand-globalizing process : the case of casa de Los Habanos -- Brand development without mass communication media -- Remittances & brands : survival & consumption in the new millennium -- Conclusions ER -