TY  - BOOK
AU  - Morales,Emilio
AU  - Scarpaci,Joseph L
TI  - Marketing without advertising : brand preference and consumer choice in Cuba 
T2  - Routledge advances in management and business studies 
SN  - 9780415896986
AV  - HF5415.12.C8 M67 2012
U1  - 658.8343 22
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Cuba
KW  - Consumers' preferences
KW  - Brand choice
N1  - Includes bibliographical references and index; Advertising without marketing : brand preference and consumer choice in -- Cuba -- A history of Cuban retailing, 1902-2011 -- Cuban consumers and brand awareness -- Iconic brand potential among leading Cuban products -- Franchising as a brand-globalizing process : the case of casa de Los Habanos -- Brand development without mass communication media -- Remittances & brands : survival & consumption in the new millennium -- Conclusions
ER  -