Marketing without advertising brand preference and consumer choice in Cuba - Morales, Emilio 1969-; Scarpaci, Joseph L (London Routledge, 2012)
Advertising without marketing : brand preference and consumer choice in -- Cuba -- A history of Cuban retailing, 1902-2011 -- Cuban consumers and brand awareness -- Iconic brand potential among leading Cuban products -- Franchising as a brand-globalizing process : the case of casa de Los Habanos -- Brand development without mass communication media -- Remittances & brands : survival & consumption in the new millennium -- Conclusions.
Includes bibliographical references and index.
Keywords: Marketing -- Cuba; Consumers' preferences -- Cuba; Brand choice -- Cuba