TY  - BOOK
AU  - Pasquier,Martial
AU  - Villeneuve,Jean-Patrick
TI  - Marketing management and communications in the public sector 
T2  - Routledge masters in public management
SN  - 9780415448987
AV  - JF1525.P8 P37 2012
U1  - 352.748 22
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Government publicity
KW  - Communication in public administration
N1  - Includes bibliographical references and index; Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication
ER  -