TY  - BOOK
AU  - Romaniuk, Jenni,  
AU  - Sharp,Bryon
TI  - How brands grow part 2 :  : including emerging markets, services, durables, B2B and luxury brands 
SN  - 9780190330026
PY  - 2022///
CY  - Doclands
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Brand name products--Management
N2  - "How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets"--
ER  -