TY  - BOOK
AU  - Kozinets, Robert V., 
AU  - Gretzel,Ulrike
AU  - Gambetti,Rossella
TI  - Influencers and creators : : business, culture and practice / 
SN  - 9781529768640
PY  - 2023///
CY  - New Delhi
PB  - Sage
KW  - Social media--Economic aspects
KW  - Internet marketing
N2  - "This textbook combines cutting-edge conceptual and critical thinking on with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture."--
ER  -