TY  - BOOK
AU  - Ries,Eric
TI  - The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses 
SN  - 9780307887894
PY  - 2014///
CY  - New York
PB  - Currency Books
KW  - New business enterprises
KW  - Organizational effectiveness
KW  - Consumers' preferences
N2  - "Starting up a new company or a business always involves a lot of risk. A number of startups fail even before they can reach a certain level. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses is about using a new and innovative approach called ‘Lean Startup’ to revolutionise the world of business. When an individual or a group of individuals starts a new business, there is always an air of uncertainty prevailing over their minds. What they want to do is to create something meaningful that will sustain, proving all the uncertainties futile. The Lean Startup approach concentrates on increasing the capital efficiency of the companies as well as using the human creativity to its highest level. The book explains difficult concepts like validated learning and vanity metrics, with ease. It puts forward new ideas to make the company agile and flexible."--
ER  -