TY - BOOK AU - Sinha,K.K. AU - Nathan,S V. TI - The bahrupian challenge : : inventing the new HR SN - 9789354350115 PY - 2021/// CY - New Delhi PB - Bloomsbury India KW - Personnel management KW - Human capital--Management N2 - "HR with increasing variety of roles coming over its shoulder with flux of time has to be ready to meet the expectation of Business. It virtually acts and takes up this challenge as a Bahrupian character laying multiple roles, each unique, giving their best and play out their part with panache. The commitment and passion are visible and never a let up. The Bahrupia is a meta role. The meta role bundles the ethical living process. It is suggested to link Vedanta based principles of ethics and its culture, for development of HR in building a greater human society, more civilised, value based, more humane and more purposeful for delivering Business which is so much required for the growth of society."-- ER -