TY  - GEN
AU  - Chaturvedi, Mukesh
AU  - Kumar, Aseem
AU  - Rahul, Manmohan
TI  - Managing innovation and new product development: concepts and cases
SN  - 9788120337275
U1  - 658.575 22
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
ER  -