TY  - BOOK
AU  - Hayden,Craig
TI  - Rhetoric of soft power : public diplomacy in global contexts 
T2  - Lexington studies in political communication
SN  - 9780739142592
AV  - JZ1305 .H39 2012
U1  - 327.2 22
PY  - 2012///
CY  - Lanham
PB  - Lexington
KW  - International relations
KW  - Diplomacy
KW  - Communication in politics
N1  - Includes bibliographical references and index; Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion
ER  -