TY - BOOK AU - Shrum,L J TI - Psychology of entertainment media : blurring the lines between entertainment and persuasion SN - 9781848729445 U1 - 659.1019 22 PY - 2012/// CY - London PB - Routledge KW - Subliminal advertising KW - Advertising KW - Psychological aspects KW - Mass media KW - Persuasion (Psychology) KW - Manipulative behavior N1 - Includes bibliographical references and index ER -