TY  - BOOK
AU  - McCalla,Douglas
TI  - Consumers in the bush: shopping in rural Upper Canada 
T2  - McGill-Queen's rural, wildland, and resource studies series
SN  - 9780773544994
AV  - HF5429.6.C32 
U1  - 381/.10971309034 23
PY  - 2015///]
CY  - Montreal
PB  - McGill-Queen's University Press
KW  - Consumers
KW  - Ontario
KW  - History
KW  - 19th century
KW  - Shopping
KW  - General stores
KW  - Consumption (Economics)
KW  - Magasinage
KW  - Histoire
KW  - 19e siècle
KW  - Magasins généraux
KW  - BUSINESS & ECONOMICS
KW  - Commerce
KW  - bisacsh
KW  - Marketing
KW  - General
KW  - Sales & Selling
KW  - HISTORY
KW  - Canada
KW  - Pre-Confederation (to 1867)
KW  - fast
KW  - Economic history
KW  - Manners and customs
KW  - Rural conditions
KW  - Economic conditions
KW  - Social life and customs
KW  - Electronic books
N1  - Includes bibliographical references (pages 269-286) and index; Preamble : consumers in the bush -- Crusoe in Upper Canada? Stories of rural consumption -- Places, stores, and people : village stores and their customers -- Fashion in the countryside? Textile and clothing purchases -- A world without chocolate : purchases of groceries and medications -- Iron in a "wooden age" : hardware and related purchases -- Local goods : importers and the market for local products -- Household goods, footwear, and other purchases -- Conclusion : "essentials" and everyday life
N2  - General stores are essential to the image of a colonial village. Many historians, however, still base their stories of settlement on the notion of rural self-sufficiency, begging the question: if general stores were so common, who were their customers? To answer this, Consumers in the Bush draws on the account books of country stores, rich evidence that has rarely been used. Douglas McCalla considers more than 30,000 transactions on the accounts of 750 families at seven Upper Canadian stores between 1808 and 1861. These customers were typical of rural society - farmers, artisans, labourers, and often women. At village stores they found a wide variety of products, most imported from Britain, a few from the United States, and a surprising number that were produced locally. Three chapters focus on the major product categories of dry goods, groceries, and hardware; a fourth considers local products, and a fifth addresses a variety of items - from household goods to footwear to school books. In telling us about the goods colonists bought, this book explores what they were used for and the stories they allow us to tell about rural lives and experience. By seeing rural Upper Canadians as consumers, Consumers in the Bush reveals them as full participants in the rapidly changing nineteenth-century global world of goods
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=960253
ER  -