TY  - BOOK
AU  - Fellner,Astrid M.
AU  - Fernández Morales,Marta
AU  - Martausová,Martina
TI  - Rethinking gender in popular culture in the 21st century: Marlboro men and California gurls 
SN  - 9781527505285
AV  - HQ1075 .R48 2017eb
U1  - 305.3 23
PY  - 2017///
CY  - Newcastle upon Tyne, UK
PB  - Cambridge Scholars Publishing
KW  - Masculinity in popular culture
KW  - Femininity in popular culture
KW  - Sex role in mass media
KW  - Masculinité dans la culture populaire
KW  - Féminité dans la culture populaire
KW  - Rôle selon le sexe dans les médias
KW  - SOCIAL SCIENCE
KW  - Discrimination & Race Relations
KW  - bisacsh
KW  - Minority Studies
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references
N2  - This book explores popular culture representations of gender, offering a rich and accessible discussion of masculinities and femininities in 21st-century popular media. It brings together contributors from various European countries to investigate the workings of gender in contemporary pop culture products in a brave, original, and rigorous way. This volume is both an academic proposal and an exercise of commitment to a serious analysis of some of the media that influence us most in our everyday lives. Representation matters, and the position we take as viewers or consumers during reception ma
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1627487
ER  -