TY - BOOK AU - Williams,Tracy Rundstrom TI - Empowered Femininity: the Textual Construction of Femininity in Women's Fitness Magazines SN - 9781443845465 AV - HQ1180 .W384 2012 U1 - 305.420 PY - 2012/// CY - Newcastle upon Tyne PB - Cambridge Scholars Pub. KW - Femininity KW - Women's periodicals KW - Social aspects KW - Physical fitness KW - Periodicals KW - Femininity in popular culture KW - Women in popular culture KW - Human body in popular culture KW - Féminité KW - Presse féminine KW - Aspect social KW - Féminité dans la culture populaire KW - Femmes dans la culture populaire KW - Corps humain dans la culture populaire KW - SOCIAL SCIENCE KW - Feminism & Feminist Theory KW - bisacsh KW - fast KW - Electronic books N1 - Includes bibliographical references (pages 77-86) and index; TABLE OF CONTENTS; LIST OF TABLES; ACKNOWLEDGEMENTS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; BIBLIOGRAPHY; INDEX N2 - Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies - traditional femininity and resistant femininity - in language, in women's magazines, and in relation to the body. The book then uses a Discourse Analysis of women's fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=532022 ER -