TY  - BOOK
AU  - Walton,Douglas N.
TI  - Media argumentation: dialectic, persuasion, and rhetoric 
SN  - 9780511619311
AV  - BC177 .W3245 2007eb
U1  - 168 22
PY  - 2007///
CY  - Cambridge, New York
PB  - Cambridge University Press
KW  - Reasoning
KW  - Fallacies (Logic)
KW  - Mass media
KW  - Persuasion (Rhetoric)
KW  - Argumentation
KW  - Sophismes
KW  - Médias
KW  - Persuasion (Rhétorique)
KW  - mass media
KW  - aat
KW  - PHILOSOPHY
KW  - Logic
KW  - bisacsh
KW  - blmlsh
KW  - fast
KW  - Massenmedien
KW  - gnd
KW  - Persuasion (rhétorique)
KW  - ram
KW  - Actes de langage
KW  - Argumentation (linguistique)
KW  - Electronic books
N1  - Includes bibliographical references (pages 361-372) and index; Logic, dialectic, and rhetoric -- The speech act of persuasion -- Propaganda -- Appeals to fear and pity -- Ad hominem arguments in political discourse -- Arguments based on popular opinion -- Fallacies and bias in public opinion polling -- Persuasive definitions and public policy -- Arguments -- The structure of media argumentation
N2  - Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws on the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Walton provides a structural analysis not only of individual types of argument commonly employed in the mass media, but also of pragmatic frameworks (models of goal-directed conversation) in which such arguments are used. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation. Book jacket
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=213368
ER  -