TY  - BOOK
AU  - Chaffey, Dave
AU  - Smith,P R
TI  - Digital marketing excellence : planning, optimizing and integrating online marketing 
SN  - 9781138494237
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Internet marketing
N1  - Revised edition of the authors' eMarketing excellence, first published in 2002; Includes bibliographical references and index; Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index
ER  -