TY  - BOOK
AU  - MacFarland,David T
TI  - Future radio programming strategies : cultivating listnership in the digital age 
SN  - 9780805821062
U1  - 384.54420973 23
PY  - 1997///
CY  - London
PB  - Routledge
KW  - Radio programs
KW  - Planning
N1  - Rev. ed. of: Contemporary radio programming strategies. 1990; Includes bibliographical references (p. 251-259) and index
ER  -