TY  - GEN
AU  -  Loudon, David L
AU  -  Della Bitta, Albert J.
TI  - Consumer behavior : concepts and applications
SN  - 9780070473812
U1  - 658.834 23
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill 
KW  - Consumer behavior
KW  - United States
KW  - Consumers
ER  -