TY  - BOOK
AU  - Beverland,Michael
TI  - Brand management : co-creating meaningful brands 
SN  - 9781473951983 
AV  - HF5415.1255 .B48 2018
U1  - 658.827 23
PY  - 2018///
CY  - London
PB  - Sage
KW  - Branding (Marketing)
KW  - fast
N1  - Includes bibliographical references (pages 371-385) and index
ER  -