TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher
TI  - Services marketing : a European perspective 
SN  - 9789332587687
U1  - 658.802 23
PY  - 2018///
CY  - London 
PB  - Prentice Hall Europe
KW  - Service industries
KW  - Europe
KW  - Marketing
KW  - Case studies
KW  - Customer relations
N1  - Includes index
ER  -