TY  - BOOK
AU  - Laudon,Kenneth C
AU  - Traver,Carol Guercio
TI  - E-commerce 2017 : business, technology, society 
SN  - 9789353063153
U1  - 381.142 23
PY  - 2018///
CY  - Delhi
PB  - Pearson
KW  - Electronic commerce
KW  - Internet marketing
KW  - Information technology
N1  - Revised edition of the authors' E-commerce 2016; Includes bibliographical references and index; Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index
ER  -