TY  - BOOK
AU  - Alhlou,Feras
AU  - Asif,Shiraz
AU  - Fettman,Eric
TI  - Google analytics breakthrough : from zero to business impact 
SN  - 9788126564804
AV  - TK5105.885.G66 A43 2016
U1  - 006.3 23
PY  - 2016///
CY  - New Jersey
PB  - Wiley
KW  - bisacsh
KW  - Business and economics
KW  - Google Analytics
N1  - Includes bibliographical references and index; Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360
ER  -