TY  - GEN
AU  - Capon, Noel
AU  - Singh, Siddharth Shekhar
TI  - Managing marketing: an applied approach
SN  - 9788126548514
U1  - 658.8 23
PY  - 2014///
CY  - New Jersey
PB  - Wiley
KW  - Marketing -- Management
ER  -