TY - BOOK AU - Sinek,Simon TI - Start with why : how great leaders inspire everyone to take action SN - 9780241958223 PY - 2009/// CY - New York PB - Portfolio KW - Leadership N1 - Includes bibliographical references and index; Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition ER -