TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods : an introduction to qualitative and quantitative approaches 
SN  - 9781483377568 
AV  - P91.3 .B385 2016
U1  - 302.230721 23
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Revised edition of the author's Media and communication research methods, 2014; Includes bibliographical references (pages 401-408) and indexes; Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary
ER  -