TY  - BOOK
AU  - Sicard,Marie Claude
TI  - Brand revolution : rethinking brand identity 
SN  - 9781349437313
AV  - HF5415.1255 .S523 2013
U1  - 658.827 23
PY  - 2013///
CY  - NewYork
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Product management
ER  -