TY  - BOOK
AU  - Tiwari,Rajnish
AU  - Herstatt,Cornelius
TI  - Aiming Big with Small Cars : Emergence of a Lead Market in India 
T2  - India Studies in Business and Economics
SN  - 9783319020655
AV  - HD28-70 
U1  - 338.47629222 23
PY  - 2014///
CY  - London
PB  - Springer
KW  - Economics
KW  - Engineering
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Cham; SpringerLink; 2014; Mode of access: World Wide Web; System requirements: Adobe Acrobat Reader or other PDF reader (latest version recommended); Internet Explorer or other browser (latest version recommended); Title from title screen
ER  -