TY - BOOK AU - Cateora,Philip R AU - Gilly,Mary C AU - Graham,John L TI - International marketing SN - 9789387432321 AV - HF1416 .C375 2013 U1 - 658.84 23 PY - 2013/// CY - New Delhi PB - McGraw Hill KW - Export marketing KW - International business enterprises N1 - Includes indexes ER -