TY  - BOOK
AU  - Khanna,Tarun
AU  - Palepu,Krishna G
AU  - Bullock,Richard J
TI  - Winning in emerging markets : a road map for strategy and execution 
SN  - 9781422166956
AV  - HF1008 .K46 2010
U1  - 658.4012091724 23
PY  - 2010///
CY  - Boston
PB  - Harvard Business Press
KW  - Commerce
KW  - International business enterprises
KW  - Globalization
KW  - Economic aspects
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 217-230) and index; Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena
ER  -