TY  - BOOK
AU  - Longbottom,David
AU  - Lawson,Alison
TI  - Alternative market research methods : market sensing 
SN  - 9781138843721 
AV  - HF5415.2 .A335 2017
U1  - 658.83 23
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Marketing research
KW  - Methodology
KW  - Consumers
KW  - Research
KW  - Qualitative research
N1  - Includes bibliographical references and index; Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom -- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David Longbottom -- Discourse analysis: using talk and text / Lesley Crane -- Consumer ethnography / Ian Churm -- Social media networks : on-line data sources / Annmarie Hanlon -- Using narrative and story telling in research / Alison Lawson -- Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey through the prism of service design methodology / Polina Baranova -- Presenting your research and research ethics -- Communicating your research / Alison Lawson and Maria Potempski -- Research ethics / Simon Dupernex
ER  -