TY  - BOOK
AU  - Cahill,Jonathan
TI  - Making a difference in marketing 
SN  - 9781138036857
AV  - HF5415 .C237 2017
U1  - 658.8 23
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Competition
N1  - Includes bibliographical references and index
ER  -