TY  - BOOK
TI  - Handbook of social media management : value chain and business models in changing media markets 
SN  - 9783642288968
U1  - 659.2 23
PY  - 2013///
CY  - New York 
PB  - Springer
KW  - Mass media and business
KW  - Media literacy
KW  - Public relations--Management
KW  - Social media
KW  - Mass media
ER  -