TY  - GEN
AU  -  Moore, Geoffrey A 
TI  - Crossing the chasm: Marketing and Selling Disruptive Products to Mainstream Customers
SN  - 9780062292988
PY  - 2014///
CY  - New York
PB  - Harper Collins
KW  - Selling--High technology
KW  - Technological innovations--Marketing
KW  - High technology--Marketing
KW  - Marketing
KW  - High technology industries
KW  - Selling--Technology
ER  -