TY  - BOOK
AU  - Potter,W James
TI  - Media literacy 
SN  - 9781483379326
AV  - P96.M4 P68 2016
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - Media literacy
KW  - fast
N1  - "Updated, revised and reorganized new edition."--Provided by publisher; Includes bibliographical references (pages 505-521) and index; Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index
ER  -