TY - BOOK AU - Potter,W James TI - Introduction to media literacy SN - 9781483379586 AV - P96.M4 P677 2016 PY - 2016/// CY - New Delhi PB - Sage KW - Media literacy KW - fast N1 - Includes bibliographical references (pages 255-261) and index; Why increase media literacy? -- How to think about media literacy -- Mass media industries: historical perspective -- Mass media industries: the economic game -- Mass media audience: industry perspective -- Mass media audience: individual perspective -- Mass media content -- Mass media effects -- Springboard ER -