TY  - BOOK
AU  - Blakeman,Robyn
TI  - Strategic uses of alternative media: just the essentials 
SN  - 978076625564
AV  - HF5415 .B4557 2011
U1  - 658.8/72 22
PY  - 2011///
CY  - Armonk
PB  - M.E. Sharpe
KW  - Marketing
KW  - Advertising
KW  - Alternative mass media
KW  - Social media
N1  - Includes bibliographical references (241-244) and index; Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?
ER  -