TY  - BOOK
AU  - Jefkins,Frank
TI  - Advertising 
T2  - The M & E handbook series,
SN  - 9788131703823
AV  - HF5823 .J43 1985
PY  - 2000///
CY  - Delhi
PB  - Pearson
KW  - Advertising
N1  - Place of publication stamped on t.p; Includes index; Bibliography: p. 230
ER  -