TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing 
SN  - 9788131764411
AV  - HF5415.126 .T35 2005
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Direct marketing
KW  - Database marketing
N1  - Includes bibliographical references and index
ER  -