TY  - BOOK
AU  - Clow,Kenneth E
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications 
SN  - 9789332518377
AV  - HF5415.123 .C58 2014
PY  - 2014///
CY  - New Delhi
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references (pages 438-451) and indexes
ER  -