TY  - BOOK
AU  - Best,Roger J
TI  - Market-based management : strategies for growing customer value and profitability 
SN  - 9789332549678
AV  - HF5415.13 .B46 2013
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -