TY  - BOOK
AU  - Winston,Wayne L
TI  - Marketing analytics : data-driven techniques with Microsoft Excel 
SN  - 9788126548620
AV  - HF5415.2 .W56 2014
PY  - 2014///
CY  - Delhi
PB  - Wiley
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
KW  - Data processing
KW  - Electronic spreadsheets
KW  - EXCEL
KW  - gnd
KW  - Marketing
KW  - Datenanalyse
N1  - Includes index
ER  -