TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - James,Stuart W
TI  - Framework for marketing management 
SN  - 9780136083443
AV  - HF5415.13 .K636 2009
PY  - 2009///
CY  - Delhi
PB  - Pearson 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -