TY  - BOOK
AU  - Kumar,V
TI  - Marketing research : a global outlook 
SN  - 9789351502487 
AV  - HF5415.2 .K863 2015
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -