TY  - BOOK
AU  - Aaker,David A
TI  - Aaker on branding : 20 principles that drive success 
SN  - 9789351503903 
AV  - HD69.B7 A214 2015
PY  - 2015///
CY  - Los Angels
PB  - Sage
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -