TY  - BOOK
AU  - Lamb,Charles W
AU  - Hair,Joseph F
AU  - McDaniel,Carl
TI  - MKTG: a South-Asian perspective
SN  - 9788131517086
PY  - 2012///
CY  - Andover
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Principles of marketing, 1993; Includes bibliographical references and indexes
ER  -