TY  - BOOK
AU  - Lawes, Rachel
TI  - Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales
SN  - 9781398603820
U1  - 658.9 
PY  - 2022///
CY  - London
PB  - Kogan Page
KW  - Retail trade
KW  - Semiotics
KW  - Semiotics in advertising
ER  -